New Smoothie Range Design
After their very successful redesign the year before, Hollandia decided to expand their portfolio with a new range of products targeted to young professionals, people who are always on the run and people who want a quick healthy snack on the go.
Client: | Hollandia |
Categories: | Branding, Packaging |
Start date: | 2019 |
Website: | hollandia.cz |
Goal
Hollandia Balance is a range of yogurt smoothies made up of 3 or 4 ingredients which always achieve a perfect balance of taste and aim to balance out the consumer's life as well. We wanted the design to represent just that.
Tasks
Following the design queues of the overall brand redesign, this range is the slightly more modern, less traditional element in the portfolio, with a clean, black and white layout that lets the ingredients take centre stage